Search marketing (SEO)
- Google Search impressions
- Google Search clicks
- Google Search CTR
- Rank for selected keywords
Website acquisition
- Users
- New users
- Sessions
Website engagement:
- Leads captured
- Sign ups
- Sign ins
- Item views (number of views to freelancer/service pages
Website monetization:
- Number of checkouts started
- Number of sales
- Website sales conversion rate
Ads:
- CPM (cost per 1,000 impressions)
- CPC (cost per click)
- Ads CTR
- Cost per lead (potential customer)
- Lead sign up rate
- Cost per sale
- Sales conversion rate from Ads
Social media – LinkedIn:
- Post views
- Sign up rate from LinkedIn
- Sales conversion rate from LinkedIn
ok jadi aku bagi 6 kategori, masing-masing kategori ada beberapa PI. tapi yang paling utama KPI-KPI yang aku tandain bold